CLIENT:
PPG
EVENT:
PPG VIP, PPG TRADE ELITE, PPG 100 CLUB
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OVERVIEW:
PPG VIP, PPG TRADE ELITE and The 100 CLUB have been the leading reward programmes in the paint industry for over 7 years. These schemes have been designed and delivered by XSEM on behalf PPG to engage with 3 different customer groups in order to achieve a combination of complimentary yet differing objectives.
How we did it
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Run through bespoke web-portals and supported by individual innovative marketing plans and comprehensive analytics, each programme has been designed to drive business either through substantial margin uplift and/or increased brand loyalty, with a large variety of fantastic customer incentives tailored to each audience.
Scheme overview
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Create relevant programmes for the right audience dependant on spend capability
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Design incentives tailored for groups, couples, individuals, friends and families
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Rewards reflect a large variety of must-have gifts, gadgets, incredible destination experiences, group trips and conferences. All of which are fulfilled in-house by a dedicated team
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Qualifiers on one scheme have delivered c.£4.2M incremental sales since 2018
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One scheme produced 53% growth in one year
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Qualifiers achieved an average uplift on one programme of 138%
