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CLIENT:

PPG

 

EVENT:

PPG VIP, PPG TRADE ELITE, PPG 100 CLUB

OVERVIEW:

PPG VIP, PPG TRADE ELITE and The 100 CLUB have been the leading reward programmes in the paint industry for over 7 years. These schemes have been designed and delivered by XSEM on behalf PPG to engage with 3 different customer groups in order to achieve a combination of complimentary yet differing objectives. 

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How we did it

Run through bespoke web-portals and supported by individual innovative marketing plans and comprehensive analytics, each programme has been designed to drive business either through substantial margin uplift and/or increased brand loyalty, with a large variety of fantastic customer incentives tailored to each audience.

Scheme overview

  • Create relevant programmes for the right audience dependant on spend capability

  • Design incentives tailored for groups, couples, individuals, friends and families

  • Rewards reflect a large variety of must-have gifts, gadgets, incredible destination experiences, group trips and conferences. All of which are fulfilled in-house by a dedicated team

  • Qualifiers on one scheme have delivered c.£4.2M incremental sales since 2018

  • One scheme produced 53% growth in one year

  • Qualifiers achieved an average uplift on one programme of 138%

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